Saturday, March 24, 2018

Lexus Launches Yacht To Achieve Luxury Lifestyle Brand Status; Intersect By Lexus Already Does It

Lexus announces the launch of a superyacht, for sale next year. It's intended to elevate the Lexus brand to lifestyle status. But its under-the-radar retail venture, Intersect by Lexus, in Tokyo and Dubai, with third coming to NYC this year, is a real way for people to experience the brand.

from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/03/24/lexus-launches-yacht-to-achieve-luxury-lifestyle-brand-status-intersect-by-lexus-already-does-it/
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