How The Weeknd Became A Lucrative Pop Phenomenon

With the release of his latest album, 'My Dear Melancholy," The Weeknd has returned to the rein over pop music. Though his lyrics are often riddled with somber content, he has positioned himself as a sensational and lucrative creative.

from Forbes Real Time https://www.forbes.com/sites/ogdenpayne/2018/03/30/how-the-weeknd-became-a-lucrative-pop-phenomenon/
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