Here's the problem; you see a large market, ripe for reinvention. But it's a product no-one really wants to think about. What do you need to do to get people's attention? The answer is, the most aggressive guerilla marketing campaign I've seen for a very long time.
from Forbes Real Time https://www.forbes.com/sites/alastairdryburgh/2018/03/20/growth-stories-poking-the-sleeping-bear/
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