In that spirit of marketing empathy I analyze two TV spots from two different insurance brands: Amica and GEICO. Both are well done, both are hilarious, both are well produced and both are selling car insurance. But in my estimation only one will be effective. And it's all because of strategy.
from Forbes Real Time https://www.forbes.com/sites/willburns/2018/03/15/great-creative-doesnt-always-mean-great-advertising-comparing-amica-to-geico/
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