Companies with LGBTQ-inclusive advertising can increase sales by 40% and referrals by 66%, says Sean Howell, co-founder and president of Hornet. Hornet's recent LGBTQ Ad Format Effectiveness Study has eye-popping data for brands about connecting with and serving an underserved community.
from Forbes Real Time https://www.forbes.com/sites/debtfreeguys/2018/03/13/companies-with-lgbtq-inclusive-ads-can-increase-sales-by-40-and-heres-why/
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