Why do we hate to hear the truth, especially if it involves hearing something we need to improve? A concept called cognitive dissonance gives us an answer. It occurs when someone holds two psychologically inconsistent beliefs (or attitudes or opinions) that create an unpleasant mental tension.
from Forbes Real Time https://www.forbes.com/sites/markmurphy/2018/03/04/cognitive-dissonance-helps-explain-why-we-hate-to-hear-the-truth/
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