There’s a lot of room for improvement in B2B customer experience, and new entrants into B2B are using customer experience to differentiate themselves. Existing B2B brands that the customer experience system is broken and needs to be fixed with more attention and personalization.
from Forbes Real Time https://www.forbes.com/sites/blakemorgan/2018/03/24/build-a-compelling-b2b-customer-journey/
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