Once upon a time stores were places to store and sell stuff. In a digital age, this is no longer sufficient. Today stores need to tell stories. And those stories have to be highly visual and immediately shareable. In other words – “grammable”.
from Forbes Real Time https://www.forbes.com/sites/jonbird1/2018/03/30/bricks-and-clicks-how-instagram-is-changing-physical-retail/
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