Today marketing really needs to be tailor-fit to the organization. Successful marketing is about the alignment of a whole bunch of tools and capabilities to solve fundamental business problems and help grow the business.
from Forbes Real Time https://www.forbes.com/sites/billeehoward/2018/03/18/ask-the-cmo-indeeds-paul-darcy-on-marketing-with-aligned-purpose-being-globally-contextual/
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