Many brands fail. Some attempt to return only to fail again. Some return but come back with a renewed sense and focus. These brands can teach and remind CMOs and marketers some things they may have lost sight of when it comes to their own brands
from Forbes Real Time https://www.forbes.com/sites/steveolenski/2018/03/06/4-lessons-cmos-can-learn-from-this-brands-resurrection/
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