Super Bowl: In the minds of many CMOs, having a large audience locked in front of the TV seemed worth spending north of $5 million for a 30-second ad. But after the dust settles, many shareholders ask: Was it worth it? Can I trust my marketers? This year, again, they’re short of good answers.
from Forbes Real Time https://www.forbes.com/sites/thomasbarta/2018/02/06/why-this-years-super-bowl-ads-point-to-marketings-biggest-issue/
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