Design thinking has its visual elements, its roots are more pragmatic than aesthetic. At its core, design thinking is the radical, yet intuitive, practice of considering people’s behaviors, tastes, and interests — the totality of their experience — when creating products, spaces, and activations.
from Forbes Real Time https://www.forbes.com/sites/shamahyder/2018/02/23/why-the-smartest-brands-elevate-their-events-with-design-thinking/
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