Friday, February 16, 2018

Why Is Data Not Being Used When It Comes To Celebrity Endorsements?

Brands & celebrity endorsers are as old as time. But these partnerships can no longer be made on gut instinct alone. Data needs to be part of the equation. So why isn't it?

from Forbes Real Time https://www.forbes.com/sites/steveolenski/2018/02/16/why-is-data-not-being-used-when-it-comes-to-celebrity-endorsements/
via IFTTT

No comments:

Post a Comment