What ails fast-fashion H&M brand in the US market. Its stores are an over-crowded mess with too much uninspired product and too little demand. Its sizing is fat-shaming, its prices are going up and its capsule collections are losing favor. It needs to fix the mess it is in, not add new brands.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/02/04/why-fast-fashion-hm-is-losing-favor-with-american-fashionistas-its-a-mess/
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