Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering -- information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem -- while others scratch their heads.
from Forbes Real Time https://www.forbes.com/sites/sap/2018/02/20/video-how-to-prepare-for-the-perfect-omnichannel-customer-experience/
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