For startups, the initial selection of a domain name is critical. Using a domain name that actually matches your company name is clearly preferable. Critically, the more unique your company/domain name, the more protection you can generally obtain under intellectual property principles.
from Forbes Real Time https://www.forbes.com/sites/groupthink/2018/02/25/protecting-your-business-domain-begins-when-you-select-it/
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