Quicken Loans shot past troubled Wells Fargo as America's largest home lender late last year and is attempting to consolidate its new No. 1 position with a new advertising campaign that began during the Super Bowl on Fox and is unfolding further during the Winter Olympics on NBC.
from Forbes Real Time https://www.forbes.com/sites/dalebuss/2018/02/13/now-no-1-home-lender-quicken-loans-gets-opportunistic-in-super-bowl-olympics-advertising/
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