A recent study demonstrated that in-store shopping behavior is significantly influenced by online research. The report showed that 82% of smart phone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase. But that's not all.
from Forbes Real Time https://www.forbes.com/sites/johnellett/2018/02/08/new-research-shows-growing-impact-of-online-research-on-in-store-purchases/
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