Minnesota's traditional catchphrase of "Ski-U-Mah" met with head coach P.J. Fleck's personal mantra of "Row the Boat" in order to form an attractive set of football uniforms for the Golden Gophers.
from Forbes Real Time https://www.forbes.com/sites/demetriusbell/2018/02/23/minnesota-football-merges-past-traditions-with-new-mantras-as-part-of-new-uniforms/
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