The key to retail success isn’t pitting one shopping format against another. Retailers must predict where and how their customers will be buying, and seamlessly deliver online and in-store experiences for them. The key? Understanding and catering to distinct buying personas.
from Forbes Real Time https://www.forbes.com/sites/esri/2018/02/06/location-intelligence-personalization-and-the-changing-face-of-retail-success/
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