If you want more customers, more money and more prestige, it can make a lot of sense to align yourself with a franchise company possessing a powerful brand that knows how to help individual franchise owners scale their business effectively.
from Forbes Real Time https://www.forbes.com/sites/forbesfinancecouncil/2018/02/20/its-all-in-the-name-why-mom-and-pops-and-small-chains-should-seek-rebrands-and-acquisitions/
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