Dean Evans, CMO for Hyundai NA, has been planning the launch of its new Kona small SUV for almost a year. To improve the odds of a successful launch, he wanted to learn more about the target - active millennials, So he turned to an AI-enabled social intelligence tool provided by Influential.
from Forbes Real Time https://www.forbes.com/sites/johnellett/2018/02/22/hyundai-cmo-uses-ai-based-social-intelligence-tool-to-better-engage-millennials/
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