Held in Los Angeles from February 16-18, the NBA’s All-Star festivities featured interactive experiences curated by a score of the league’s major partners. Downtown was awash with pop-ups that fused NBA hype with L.A. cool. Integral in making the weekend truly unforgettable was American Express.
from Forbes Real Time https://www.forbes.com/sites/alikocarter/2018/02/21/american-express-kendrick-lamar-leave-indelible-mark-on-nba-all-star-2018/
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