BMW believes SUVs are the way to energize sales after experiencing a 2.4% decline in sales. But in today’s fiercely competitive marketplace, where nearly 20,000 brand new SUVs are bought every single day, BMW needs to pair great product with great marketing.
from Forbes Real Time https://www.forbes.com/sites/rebeccalindland/2018/01/24/will-an-expanded-and-refreshed-suv-lineup-propel-growth-for-bmw-in-2018/
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