Our analysis suggests that the price hike for the monthly Prime subscription is just a prelude to a much bigger announcement: Amazon will also be raising the price this year of its popular annual membership, most likely to $119, a 20% increase and the first in 4 years.
from Forbes Real Time https://www.forbes.com/sites/jeanbaptiste/2018/01/20/why-amazon-is-raising-the-price-of-prime-memberships-this-year/
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