Wednesday, January 24, 2018

Volvo & Geely: The Unlikely Marriage Of Swedish Tech And Chinese Manufacturing Might That Earned Record Profits

Volvo Cars' successful transformation in moving up market under the ownership of little known Chinese car maker Geely is a curious one. How the Swedish company retained its heritage to break into the Chinese market to compete against traditional luxury brands, and what its plans are to fully electrify.

from Forbes Real Time https://www.forbes.com/sites/pamelaambler/2018/01/23/volvo-geely-the-unlikely-marriage-of-swedish-tech-and-chinese-manufacturing-might-that-earned-record-profits/
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