Japanese chocolate bars are usually packaged sideways with a picture of the chocolate on the outside; Meiji broke tradition. Their chocolate bars are designed to be displayed vertically. The boxes are elegant and the chocolate, top notch. THE Chocolate has sold 30 million bars in a year.
from Forbes Real Time https://www.forbes.com/sites/adelsteinjake/2018/01/18/the-meteoric-rise-of-meiji-how-a-japanese-chocolate-bar-took-over-instagram-and-sold-30m-bars-in-1-year/
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