Entrepreneurs face a wide range of challenges in launching a successful business. A growing academic focus is on the mindset of the customer. James Nitit Mah, Ph.D has been researching this evolving aspect of entrepreneurship. In this article he explains his findings.
from Forbes Real Time https://www.forbes.com/sites/bradauerbach/2018/01/19/the-author-of-neuropreneur-discusses-his-research-into-successful-traits-of-entrepreneurs/
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