Red Antler, the branding company Emily Heyward cofounded in 2007, is behind recognizable companies such as Casper, Allbirds, Birchbox and Snowe. As chief strategist, Heyward works with clients, strategists and writers to identify the client's brand positioning.
from Forbes Real Time https://www.forbes.com/sites/elanagross/2018/01/17/red-antler-emily-heyward/
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