If KOLs Aren't Part Of Your Marketing Strategy, You Need To Read This

I recently spent time in China, interviewing C-level leaders across different industries. Not one marketer talked about promotions or advertising. Instead, they focused on "KOLs" as a key lever to drive growth. This article explains what KOLs are and provides some case studies on how to use them.

from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2018/01/13/if-kols-arent-part-of-your-marketing-strategy-you-need-to-read-this/
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