Even before their more than 20 years sponsoring the Warped tour, Vans was a household word for rockers, Today, the shoe company is the most important brand in rock, working with everyone from Metallica and Pearl Jam to Bad Religion. Here's how Vans became the shoe for rockers.
from Forbes Real Time https://www.forbes.com/sites/stevebaltin/2018/01/03/how-vans-became-the-most-trusted-brand-in-rock/
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