Turner's casting experiment has been a hit, allowing viewers to move from mobile apps to TV sets with ease. Now Turner's Chief Innovation Officer Jesse Redniss is looking to make the apps into a 2018 version of second screen with addressable ads and customized content. Is this the future of OTT?
from Forbes Real Time https://www.forbes.com/sites/alanwolk/2018/01/05/how-turners-casting-experiment-just-might-revive-second-screen/
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