BreakingT employees watch all the big games and monitor social data intending to capture key moments. The unveiling of rubber German Shepherd masks by two Philadelphia players after their unexpected victory over Atlanta was certainly one of those.
from Forbes Real Time https://www.forbes.com/sites/davecaldwell/2018/01/16/how-an-nfl-underdogs-tale-gained-bite-as-a-fast-selling-eagles-t-shirt/
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