Sunday, January 21, 2018

Don't Just Talk To Customers, Get Them To Do Something

Customers say they need something and indicate a strong intent to buy it. Using these learnings, a startup team creates the product, only to learn after launch that customers were never going to buy the product in the first place. How could this happen?

from Forbes Real Time https://www.forbes.com/sites/tendayiviki/2018/01/21/talk-to-customers-then-get-them-to-do-something/
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