Three former Under Armour execs found ecommerce start-up Revtown to apply athletic apparel comfort and flexibility to the durability and functionality of jeans. In an interview with CEO Henry Stafford, he explains the company's strategy to break into the crowded jean market.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/01/27/can-a-new-denim-brand-find-traction-in-the-crowded-jean-market-revtowns-founders-think-so/
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