Word-Of-Mouth Marketing: Most Used, Most Misunderstood By Retailers

Face-to-face analog word of mouth is far more effective for retailers than digital social media. Further retailers leave word-of-mouth marketing up to chance, not systematizing this more effective marketing tool. Ideas about how retailers can implement word-of-mouth marketing program.

from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2017/12/11/word-of-mouth-marketing-most-used-most-misunderstood-by-retailers/
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