On a local level, only two of a planned 20 regional World Cup sponsors have bought in to Russia 2018. After a gaggle of corruption scandals, FIFA is just too toxic a brand in an age when sponsorship bares a political edge. What does this tell us?
from Forbes Real Time https://www.forbes.com/sites/augustrick/2017/12/06/what-russias-world-cup-struggle-for-sponsors-in-2018-tells-us-about-politics-in-sport-today/
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