A top marketing challenge is converting data into analysis that can then be used to generate greater demand. Randy Guard, the EVP/CMO of SAS, provides insight into the top challenges marketers face converting data into customer demand and how these challenges can be overcome.
from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2017/12/09/top-challenges-marketers-face-trying-to-convert-data-into-customer-demand/
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