Discovering that your perfect business name was someone else’s perfect name first is frustrating, costs a lot of time and money, and can even end your business. This article outlines a good approach to making your brand choices so you can choose names for your products and services that will last.
from Forbes Real Time https://www.forbes.com/sites/artneill/2017/12/11/protecting-your-businesss-brand-starts-with-the-name/
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