By this point in the life cycle of the iPhone X, many analysts were convinced Apple would be in a ‘super cycle’ of increased sales as users demanded an upgrade to the latest smartphone. Instead sales of the current iPhone family are lagging behind last year's iPhone 8 family.
from Forbes Real Time https://www.forbes.com/sites/ewanspence/2017/12/18/apple-iphonex-sales-q4-supercycle-fail-good/
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