Combining geofencing, which allows analysts to see the social media activity from a specific area, with emotional response rate, which monitors the tone of those social media posts, can greatly improve the insights we have into live events, including elections.
from Forbes Real Time https://www.forbes.com/sites/alanwolk/2017/12/06/live-event-monitoring-gets-a-major-boost-when-geofencing-meets-emotional-response-rate/
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