Within the fast-paced world of tech industry, there is a belief that consumer insight is not only useless but in some way detrimental. The largest smartphone provider in China, Oppo, disagrees and offers a fresh perspective on consumer research.
from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2017/12/23/how-one-tech-firm-is-using-consumer-research-to-leapfrog-competitors/
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