Vaynerchuk and Evans discuss navigating the transformation from influencer to brand to physical product, and how authenticity plays the most important role in ensuring its success.
from Forbes Real Time https://www.forbes.com/sites/forbesagencycouncil/2017/12/01/gary-vaynerchuk-and-sean-evans-talk-sneakers-hot-sauce-and-the-secret-to-influencer-megastardom/
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