As a last resort to save her business, Karen Cahn executed a crowdfunding campaign which led to her realization that giving out equity first was wrong. She pivoted to create iFundWomen to help women get their startups funded. When a "hidden figure" applied, she knew that she was on the right path.
from Forbes Real Time https://www.forbes.com/sites/jumokedada/2017/12/09/crowdfunding-dos-and-donts-from-ifundwomens-karen-cahn/
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