Box Office: 6 Reasons 'Jumanji' Became Sony's Christmas Gift To Itself

Sony has a hit and a possible new franchise because they didn't use brand awareness as a crutch.

from Forbes Real Time https://www.forbes.com/sites/scottmendelson/2017/12/26/box-office-6-reasons-jumanji-became-sonys-christmas-gift-to-itself/
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