Ultimately, retailers must provide significant value-add back to the customer to create higher engagement and adoption. If the benefit is all to the marketer, consumers won’t see the value, and consequently won’t take advantage of it.
from Forbes Real Time https://www.forbes.com/sites/forbestechcouncil/2017/12/20/a-new-toy-story-how-retailers-can-use-geo-conquesting-to-stay-relevant/
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