Despite the advances in behavioral economics, the financial industry is misapplying the science by deeming emotions as the enemy. Meanwhile, a small niche of financial life planners is using emotions as the fuel for meeting client goals.
from Forbes Real Time https://www.forbes.com/sites/timmaurer/2017/11/15/the-elephant-in-the-room-how-the-financial-industrys-shunning-of-emotions-fails-its-clients/
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