All of these companies are more than mere businesses, they are shaping and creating culture in one way or the other, and are doing so through good design, experiences and style. Which makes Sansiri’s investments into them feel akin to influencer marketing, but for big business.
from Forbes Real Time https://www.forbes.com/sites/rebeccasuhrawardi/2017/11/17/thai-based-sansiri-is-on-a-mission-to-create-a-global-lifestyle-of-cool/
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