Porsche, taking a page from the cloud-computing business model, is experimenting with a monthly app-driven "subscription service" for consumers that offers all the enjoyable facets of the car-driving experience without having to muck around with DMVs, insurance, maintenance, and other gritty chores.
from Forbes Real Time https://www.forbes.com/sites/bobevans1/2017/11/06/porsche-drives-cloud-philosophy-into-consumer-marketing-with-porsche-as-a-service/
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