Van Cleef & Arpels CEO Nicolas Bos has made a big bet on the physical store experience, collaborating with legendary artist Robert Wilson to create an extravagant installation in Van Cleef's New York store to drive media, buzz, and ultimately, sales.
from Forbes Real Time https://www.forbes.com/sites/stevenbertoni/2017/11/07/podcast-marketing-secrets-from-the-worlds-of-high-luxury-and-high-art/
via IFTTT
No comments:
Post a Comment